Content Creation/Paid Search/SEO/Social Media

Hello, I’m Violette

Digital Marketing Pro

Resume

I’m a Digital Marketing Freelancer with a great passion to connect you to those looking for what you are offering as a product or service

10+ Years of Marketing and Leadership Experience

I’m a proven content creator, copywriter, SEO expert, with a focus on SEO copywriting, and paid search, to help increase your organic search ranking in Google and other search engines.

Skills

Writing and Verbal Communication	Digital Marketing Strategy	Content Creation
Analytical and Problem-Solving Skills	Search Engine Optimization (SEO)	Pay-Per-Click Advertising (PPC)
Social Media Marketing	Google Ads	Amazon Ads
Google Analytics	Content Marketing	Email Marketing
Project Management	Bing Analytics	A/B Testing
Keyword Research	Conversion Rate Optimization	Marketing Automation
Teaching/Training	Team Building	Customer Service
Search Engine Marketing (SEM)	Event Planning	Google Search Console

Social Media Content

CreekStone Academy, A LOVING PLACE WHERE INNOVATION & IMAGINATION THRIVE

FF-education-is-the-most-powerful-weapon

According to Education Weekly, children who attend preschool programs are more likely to take more challenging courses and attend school more in their latter years.

Newsletters

Email Marketing

Paid Social Media Analytics

Resume

E D U C A T I O N

BA, English, Clark Atlanta University
MDiv, Biblical Studies, Interdenominational Theological Center
Certificate of Digital Marketing, Emory University
Google Digital Marketing & E-Commerce Certification

W O R K H I S T O R Y

Freelance Digital Marketing Manager 2012-Present

Digital Marketing Manager, Digidence Social Media Marketing, LLC 2016-2021

Created and executed digital marketing strategies resulting in more than a 20% increase over target in website traffic and a 15% improvement in lead generation.

Managed Google Ads and Bing Ads campaigns achieving a 15% increase in conversion rate.

Employed SEO best practices, resulting in a large improvement in organic search rankings and website visibility.

Managed social media marketing resulting in the substantial growth of the company’s social media following across various platforms.

Produced and optimized landing pages to increase conversion rates and simplify user experience.

Performed competitor analysis and market research to enhance marketing strategies.

Analyzed website analytics to monitor performance and identify areas for improvement.

Researched and stayed informed of new industry trends, digital marketing techniques, and strategies to ensure increased results.

Proficiently used marketing tools such as Google Ads, Google Analytics, Bing Ads, HubSpot, social media management tools (Facebook, Instagram, TikTok, YouTube, LinkedIn), MailChimp, Constant Contact, and SEMrush.

A clear understanding of marketing principles and consumer behavior.

*Part-time/Seasonal English Instructor**, Gwinnett College,* 2019-Present

Teaching English composition grammar, writing, and fundamentals to technical college students.

Development Communications Coordinator, Heating Energy Assistance Team (H.E.A.T), Inc. 2018-2019

Analyzed and maintained the company’s social media and online presence including content creation and curation to build brand awareness.
Wrote and designed marketing and promotional materials, ensuring that all materials are aligned with the company’s brand identity.
Created content for a quarterly newsletter distributed to thousands of donors and community partners.
Identified and developed relationships with media personnel, community partners and agencies to promote our services and events and raised thousands of dollars for organization.
Public representative of the company who served as point of contact for media, business inquiries.
Aligned public relations and donor relations strategies and communications.

Writer 2000-Present

Writer/Publisher Viori Publishing 2013-present

Published 14 books.
Responsible for writing, editing, proofreading, typing, typesetting, and book cover design.
Developing successful digital marketing and B2C marketing campaigns.
Managing website VioletteMeier.com.
Developing marketing content like video trailers, press releases, media kits, and promotional materials.
Event planning.